Course Overview

This intensive 2-day Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

Knowing how to implement the right SEO strategies will better position your company on the search engine results pages and help you stand out from the competition, attracting your target customers and boosting online conversion rates.

To facilitate the learning, a mix of presentation, hands-on activities, discussions, and live case studies will be used.

  •  - Learn the exact same methodologies used by professional SEO consultants who are actively managing corporate SEO campaigns.
  •  - Hands-on on-page optimization and link building.
  •  - 7 step SEO process to rank your website on the top of search engines.
  •  - Latest and most up-to-date SEO strategies


Who Should Take This Course

Marketing professionals, Web developers, Content developers, Marketing managers who are required to understand how search engines work, as well as how to develop/optimize content and webpages to increase search rankings.


Basic computer knowledge. Basic HTML would be useful but not a prerequisite.

Participants will be required to bring their own laptops and power adaptors.


Upon completion of the course, students will be awarded a Certificate of Completion.

Course Duration

2 Days (14 hours)

Course Outline


The first section of the course provides participants with an overview of the course and what to expect from the 2 day session. The fundamentals of search marketing will be covered including:

  •  - What is SEO?
  •  - Course overview
  •  - Search marketing – SEO vs. SEM
  •  - How search engines work
  •  - Google algorithm major updates (Change history)
  •  - White-hat Vs. Black-hat SEO
  •  - Quiz


Internal SEO:

The second section of the course covers a wide scope of internal SEO concepts, theories, and technical on-page optimization knowledge. The following will be covered:

Keyword research (Theory with Hands on)

  •  - Why keyword research is the foundation of your SEO campaign
  •  - Understanding the buying keyword funnel and searcher intent
  •  - Long-tail vs short-tail keywords and their direct correlation to conversion rate
  •  - Keyword competitive analysis
  •  - Building your list of keywords
  •  - How to gauge keyword performance and identify your top performing keywords
  •  - And more...


Site architecture and organization

  •  - SEO siloing
  •  - What is flat site architecture and why you should adopt it
  •  - Planning a structured site
  •  - The importance of having a sitemap
  •  - How to create a sitemap
  •  - How to submit your sitemap to search engines
  •  - And more...


Creating quality content

  •  - Why quality content is the foundation of SEO
  •  - Content quality checklist
  •  - And more...


On-page optimization (Theory with Hands on)

  •  - Optimizing your pages to rank for specific keywords/phrases
  •  - Optimizing for closely related search phrases that are different in order
  •  - What is keyword cannibalization and how to avoid it
  •  - How to easily create rich snippets
  •  - Author rank and their effect on search rankings
  •  - Optimizing your site for mobile search
  •  - Understanding 404 pages and their effect on rankings, 301 & 302 redirects and when to apply it
  •  - And more...


External SEO:

The next section of the course will focus on off-page ranking factors such as social signals, local and international SEO, and how to future-proof your SEO campaigns. The following will be covered:

Off-page SEO fundamentals

  •  - Anatomy of a quality backlink
  •  - Link schemes to avoid
  •  - The extent Google will go to remove spammers from their indexes
  •  - The process of removing a manual penalty
  •  - How to set up and use Google Webmaster Tools to monitor your SEO campaigns
  •  - How social signals affect your rankings
  •  - And more...


Link building strategies (Theory with Hands-on)

  •  - How to build a solid content marketing strategy that will future-proof your SEO efforts
  •  - Link baiting techniques
  •  - How to acquire backlinks via community outreach
  •  - Manual link building techniques
  •  - How to leverage on social media to build backlinks
  •  - And more...


Local SEO

  •  - Local ranking factors & how to optimize your Google Places ranking on Google Maps
  •  - How negative reviews could potentially affect your rankings
  •  - How to set up your Google Places account
  •  - How to source and build citations to your business to rank well on Google Local search results
  •  - And more...


International SEO

  •  - How to geo-target your site to different countries
  •  - Using country level TLDs
  •  - Using Google Webmaster Tools
  •  - Using meta content language tag
  •  - External ranking factors (Google, Yahoo & Bing)
  •  - And more...
For Inquiry
Call us now @ (65) 6729 0861 or email us @

Share on Facebook

© 2016 Knowledge Vision Pte Ltd